What is digital content creation? [INSIDER TIPS and more] (2023)

Digital content creation is an umbrella term for a range of activities so it’s not surprising that when people ask “What is digital content creation?” They mean a whole range of different things! They may be referring to the planning and strategy phase all of the way through to the content and analytics phase of the creation process! Here we’ll take an in-depth look at what makes up digital content creation.

Digital content creation is the process of generating topic ideas that appeal to your audience and then creating written or visual content around those topics. It is about making information and your expertise obvious to anyone consuming your content. To really gain the benefits of Digital content creation you have to make that information as accessible as possible to your audience as a blog, video, infographic, or other formats. Then how do you know if you are doing the right thing? It all comes down to analytics. Here we will go over the digital content creation steps and the important factors for each step!

I love this summary of “the material people contribute to the online world.” That is in some way very beautiful!

Definition of digital content creation

Content creationis the contribution ofinformationto anymediaand most especially todigital mediafor anend-user/audiencein specific contexts.Content is “something that is to be expressed through some medium, as speech, writing or any of various arts”for self-expression, distribution, marketing and/or publication. Typical forms of content creation include maintaining and updating web sites, blogging, article writing, photography, videography, online commentary, the maintenance ofsocial mediaaccounts, and editing and distribution ofdigital media. A Pew survey described content creation as the creation of “the material people contribute to the online world.”


The stages of digital content creation

The first part of digital content creation is all about planning the content that you know will resonate with your audience. There is no secret to producing digital content that you know your audience loves – you have to get to know your audience!

The first step is content planning!

Step 1 = Content planning

The planning stage of your content is so very important! It is the foundation of everything that you will be doing for digital content production.

The first step is researching topics for your content.

1: Research topics for content

This is where you should spend a fair amount of your time and early energy. Once you decide that you are going to put a load of energy into making content, it can be easy to get carried away and create a load of content!

But hold up!

Take a moment to do research on the topics and find out what your potential customers are searching for!

Define your audience

Defining your audience for your content varies in difficulty for each individual and business. If you are an established business with clients you can look at the problems that they are having and you can help with. If you are a newer business you’ll have to make a few more assumptions about your audience. Either way, you’ll still have a chance to optimize your content after making it.

These are the questions you need to ask yourself to make sure you know your audience in full:

Who is your ideal client or audience?
  • Age
  • Gender
  • Marital Status
  • Ethnicity
  • Religion
What do they do and like?
  • Interest and hobbies
  • Strongly held opinions
  • How do they buy products?
What is their pain?
  • Problems and concerns that keep them up at night?
  • How can you help them solve any of these pains?

It’s only after answering all of these questions that you are able to get a true and holistic view of your audience and how you can best serve them.

Remember that serving and helping an audience is the best way that you can create content that works!

Keyword Research

Keyword research is the key to creating content that will help you get a load of traffic to your website or eyeballs on your professional brand, and it’ll help you grow your influence!

I use two content idea generators.UbersuggestandAnswer the public.

Ubersuggest and Answer The Public

Both of these tools allow you to see what questions people are asking about the topics you can talk about in your content. Enter your expertise onto the search bar of these two sites and you’ll see loads and loads of potential content ideas for your digital content creation.

Using Ubersuggest to find content keywords.

In Ubersuggest type in the topics, one at a time into the search bar:

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Then, click on Keyword ideas on the toolbar towards the left hand side:

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You’ll then be presented with a load of topics that you can use to guide your content production. I copy and paste all of the keywords into a spreadsheet. You’ll be able to get a huge number of suggestions. Remember to click through all of the other tabs (Related, Questions, Prepositions, etc.) to get a load of other ideas…

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Now let’s take a look at another powerful way to find out what questions people are asking using Answer The Public.

Using Answer the public to find content keywords.

Like Ubersuggest, when you first log on to the page you will have to enter the topics into the search bar:

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Once you push “Get Questions” you will be supplied with a load of questions that people are asking in search engines about that topic. They present the data in a graphical “visualization” format as default. But click on “data” and you’ll be able to get a list that you can copy and paste into your spreadsheet with all of the ideas for content keywords.

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Answer The Public have a whole heap of options (Questions, Prepositions, Comparisons, Alphabetical and Related) that you can copy across to your spreadsheet. I use all of them when considering what content keywords to target,

But getting the keywords is not the end of the story!

There is no point targeting a keyword that only gets searched 10 times a month. Now we need to go to get the google keyword Search Volumes. And these are available to us from google themselves.

A small caveat to note is that many people believe the information in google search volumes to be misleading. However, as a way to prioritize the content you are making, I think there is no better way to compare the keywords. It just shouldn’t be used to get an absolute number of times that the keyword is searched. As a comparison tool, however – I can’t think of anything better.

Google Keyword Search Volumes

This is the best way to get relative search volume information! If you don’t have a Google AdWords account use this guide to create an account without having to use a credit card:Click here to access the blog post. The Keyword Planner is part of the Google Adwords suite of tools. But you don’t need to spend any money to use it.

When you go to Google Keywords Planner and create an account, you’ll be presented with a page with a number of options on it. You need to click on the “Get search volume and forecasts” box.

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Once you do that you need to copy and paste all of the keywords that you collected in a spreadsheet into this box:

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Once you have enteredALL OF THEMpress “GET STARTED”. You’ll be presented with the search volume data of all of the keywords that you’ve entered (minimum and maximum for each keyword). Download this data by clicking the download icon towards the top right of the results.

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Save the “Plan historical metrics (.csv)” file to your computer and open it in your favorite editors – such as excel or open office equivalent!

Use this file to sort the keywords from high max search volume to low max search volume.If you are not sure how to do this click here for a video on sorting data.What this is doing is giving you the ability to see what is searched the most in Google search.

Clearly, choosing to write or film content on these topics is going to be worth your while. But there is one more thing you need to take into account before you actually produce content.

The competition!

This is where the Keyword Golden Ratio is your friend.

Keyword Golden Ratio

The Keyword Golden Ratio is something that can really impact your content strategy workflow. The ratio enables you to get an idea of the competition of a keyword.

This is very important as there is no point going after keywords where there is so much great content already out there. You’ll not be able to compete with the awesome content in the short term and a lot of effort may be wasted,

Simply, the Keyword Golden Ratio is:

Keyword Golden ratio= “allintitle:” search volume results / search volume

You want to aim for a golden keyword ration below 0.25 and as low as possible for search terms with a search volume of 1000 times per month. The Keyword Golden Ratio that you end up going after will depend on your market and the competition in that market but aim for a ratio as low as possible and you can’t really go wrong! Here is my spread sheet for this blog and my vlog content:

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Okay, almost there! The last thing you need to do is a manual check on Google to see what is being offered up.

Manual Google search check

The last step is to take your chosen keyword and type it into Google Search to see what the results look like.

This will take a bit of getting used to but here’s what you are looking for:

  • No big players– you are looking for a search result that doesn’t contain big players in your market. You’ll struggle to get noticed above their content. Google now prioritizes content based on the authority and you simply will not be able to compete for the top spot.
  • Forum posts– you want to see a forum result on the first page. This means that the search engine is struggling to find authoritative results and is relying on forum content. If there is Quora, Reddit or another forum on the front page this keyword is yours to have!
  • Results that do not answer the query– have a look at the results on the first page. Does it look like Google is struggling to find content that answers the question or query? If you think the answers are not very good – this is a great sign that you can reach the top with content that is extremely helpful and answers the question perfectly and in detail!
  • Other blog posts – check to see if there are other blog posts offered up by google. This tells you that google prioritises informational content and blogs.

If you feel like you can do a better job that the number one position then the keyword is ripe for the taking!

Step 2 = The creation process

The creation process is probably the hardest part of all of this! After you have taken a bit of time to plan and create a strategy it’s time to knuckle down and get some content created!

First you have to decide what you want to create…

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Decide what you want to make

It’s not always clear what content is best. If you are a solo entrepreneur doing this on your own. I recommend producing content that you like to produce.

The reason I say that is because content production and content marketing is a long game. If you do not enjoy the process you will not keep it up for as long as you need to see the reults you want.

If you like writing – write articles (on platforms like medium and LinkedIn) or SEO optimized blog posts for your website and cross post to your social media streams.

If you like creating videos – create as many videos as you can without burning yourself out. Start a YouTube channel and take snippets and teasers of that content and make it suitable for each platform.

However, if you are running the marketing for a larger business or agency then you have much more freedom as you are able to source the content from people who specialize in its production.

Here are the benefits of each type of content I have found particularly powerful for an online audience.


Written content has been the go to content for web based digital content. Search engines use it to find out what your website is about and to rank you when people search for questions that your blog content can help them solve.

You can also write articles on different platforms and social media sites – such as medium and LinkedIn. I like the idea of using these platforms for written content but the problem is that you are driving traffic towards something that you don’t control or own.

Remember that the main reason that you are writing content is to connect you to a relevant audience.

What makes an awesome blog post?

A great blog post is easy to write once you know the simple rules of making it work for your audience:

  • Make your post easy to read – make it scannable, use bullet points, headers and images to make it easy to read. Also, write as you talk – conversation writing is far better than dense paragraphs and
  • Put some extra multimedia in the post – such as videos, infographics, and images that support what you are saying.
  • Make sure you are answering the audience’s question as best you can – have you actually answered the question as best you can?

Stick to these simple principles and you cannot go wrong – remember to write for humans not SEO robots!

If you want to know how to write a great blog quickly – you can’t go past this video:

Video content

I love video content and it has been the number one thing that continues to bring people into to my brand and website.

I used daily vlogs in LinkedIn to grow an audience and get people to connect with me and my message. It taught me so much about the power of persistence and “showing up” for your audience consistently.

This is how I film my vlogs:

Step 1: Come up with a narrative or script

If you want a free guide on how to create authentic video content check out my free checklist and cheatsheet pack.

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The most important part of any video is in the planning stage.

You’ll need to think of content that will be valuable to your audience. When I consult with clients I’ll get them to write down common questions that their customers ask. These are perfect seed ideas that will set you down the right frame of mind to succeed.

Your video structure

Then you need to think about the structure. For your first video consider this structure:

  1. Hook– in the first 3-5 seconds grab the attention of someone scrolling through their feed.
  2. Explain what your audience will learntoday by watching your video
  3. Describe the problemthat you will help people solve in this video
  4. Your personal experiencein solving the problem for yourself or your customers.
  5. Call to actionand ask people to comment on your video or like it. You can also have another call to action such as “do to this link and download…”. Anything off the platform is far more challenging to get people to do. Stick to on-platform calls to action for the first videos.

Use this as a starting point but as you start getting comfortable with the format, talking to the camera and the vlogging process as a whole you can play with the format.

What works for my audience will not work well for yours. Testing ideas and monitoring how your video’s metrics change will be the only way to discover if something is working for you!

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There are many ways to film and edit a podcast and you are only really limited by your imagination. I chose to do a fully edited vlog with loads of b-roll footage.

Step 2: The equipment

Check out the vlogging kit that I recommend on another blog that I wrote. You’ll get links to all of the equipment too!

Don’t get swept up in thinking that the quality of your vlog is directly proportional to the value of the vlog. Sure, everyone wants a professional-looking vlog but chucking more money at equipment won’t, necessarily, result in that.

I think that all you need to start out is…a smartphone.

Yep. That’s all you need to get started. In the early days of your vlogging journey, you don’t need to test the waters with anything but your phone.

The reason I say to clients that you should start with your phone is that a lot of them use not having a camera as an excuse. But remember it’s the content that will make you stand out – not the resolution of your video.

No matter the camera you are using there are two things that you need to take into account. The lighting and the microphone (sound recording). Both these issues can be fixed without any extra equipment by being aware of your environment.

Step 3: The environment you’re recording in.

There are two things that kill any recording equipment.

  1. Poor lighting. It doesn’t matter if you have the worlds most expensive camera. If your lighting is poor it will ruin your video.
  2. Excess environmental noise including wind noise. Trying to isolate your voice from background noise is a massive pain in the arse in postproduction. A little preplanning will ensure that you won’t have to re-film your piece to camera.

This is how you can overcome these two big issues:

Poor lighting

When recording your video make sure that you are in a well-lit area. I have found that being outside is best for lighting – but be careful that it is not windy – you’ll end up with a different problem!

Another top tip is to avoid areas that are heavily backlit, like in front of a window. This will leave you looking like a shadow in your video and any post-production to lighten up the video will leave artifacts in the final video.

You can purchase small lighting setups and LED lights but I’ve never felt like I’ve needed them (or the expense). Try to keep your vlogging set up as minimal as possible. Then you’ll be able to carry it around in a bag without too much hassle.

My style of vlogging was to take a camera with me to events and while I was walking around during my day. Sometimes I couldn’t help but have poor lighting.

Noise and wind effects

The microphones on cheaper cameras and mobile phones are heavily affected by wind noise. Even the slightest breeze can cause a huge rumble on the recording.

I’ve seen people buy little sticky windshields and covers for the microphone holes on phones. You can buy them on Amazon for about $20 butclick here to check the price – it’s always changing! This is what they look like:

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Buy yourself one of these and you’ll be able to record outside in wind with confidence!

Step 4: Recording your video

Once you have the video narrative and you are aware of where you are filming it’s time to push record. For many people that is a scary prospect.

The more you do it, however, the more relaxed and natural you will start to feel when the red light is on!


Vlog style framing is typically set so that the person is set in the middle of the frame or set as in the rule of thirds.

You’ll see loads of recommendations that you should follow the rule of thirds. This is all well and good if you have a forward-facing monitor that you can perfectly align each time you record. But just making sure all of your face is on the screen is all you are really aiming for with a vlog.

You’ll also have to consider the aspect ratio that your video will end up in. I have chosen a square ration for all of my LinkedIn videos. Therefore I have a limited area that I have to play with and having my face in the middle of the frame makes sense.

I found that my face was a very dominant part of the video and so I switch to fish-eye mode on my camera. This made sure that more background was present in the square video and my face wasn’t as confronting as it was in other videos.

To find your style you will have to produce a vlog regularly over a long period of time. Take the time to review each vlog and bote what you like or dislike about each one.

Get feedback

Ask a friend that you trust to give you feedback about the video and, most importantly, how it makes them feel. Change your video when they hit on something that you also have noticed. Don’t change the video just because someone says they don’t like certain aspects.

You are going to get a lot of advice from people who are not taking the courageous step to put themselves out there. You are – so take all advice with a grain of salt.

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Consider filming b-roll

While recording your vlog you are going to be laser-focused on your message and not misspeaking but there’s something that audiences love that you also need to consider filming – b-roll!

Audiences love seeing where you are and what you are up to. Are you in an interesting building? Have you done something interesting during the day that you can film?

These additions to your video will really help build rapport and a relationship with your audience. In my opinion, LinkedIn vlogs are too dominated by faces and talking heads. At the moment, the easy way to stand out is to BE DIFFERENT!

What can you bring to your videos that no one else can?

Step 5: Editing your video

I think we are seeing the end of raw videos posted to LinkedIn. Audiences expect some level of post-production – this can be as simple as captions for mobile viewers.

There are a few companies that offer to edit your video. One of the best services at the time of writing is InVideo.

Learning to edit your own videos means that you’ll be able to stand out from the pack and brand the videos as you need to. It may be a skill that you find enjoyable too!

No matter what you choose to do for editing your videos – you must include captions!


Read my full rundown on options for producing captions for your video content.

I get an .srt caption file generated fromrev.com. I used to write the captions myself but for $1 per minute of video, it is well worth the money. I’d much rather have the time to do more of the fun parts of editing.

Late 2018 there was some discussion around how you should place captions in your video. Because an .srt file is uploaded manually, the thought was that LinkedIn was able identify your captions and therefore prioritize your video.

I’m yet to see evidence of this in my view numbers and people with larger audiences normally use open captions that are embedded into the video.

I still prefer to use closed captions that are uploaded separately and see no reason to move to open captions for the time being.

As long as you are including captions I think you are ahead of a lot of videos.


Check out my full rundown of music options in another one of my blogs.I go through free and paid options.

Most people choose to not have any music in their short vlogs – and I think that is a good thing! Music can be distracting if it is not used properly.

Take a look at the style of video that you’d like to produce and make a choice on whether or not music is the right thing for your videos.

Infographics and images

The internet is a really visual place – you can create infographics and really visually appealing images to increase the perceived value of your content.

Luckily there has never been a better time for producing visually appealing content my favorite tool by far is Canva.

Canva is a graphic design platform that allows users to create social media graphics, presentations, posters and other visual content.

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If you don’t have a designer in your content team or you lack the vector graphic skills required to produce visually appealing content. Check out Canva.

However, if you want to learn design and use what the pros use you can check out this software for creating infographics and images:

  • Inkscape (open source vector graphics)
  • Gimp (open source photoshop)
  • Adobe illustrator
  • Adobe Photoshop
  • Background remover – I use this a lot to remove background for use in my designs!

The final word

So, what is digital content creation?

As you have seen it is the creation of valuable digital media for consumption online.

You must choose a topic that you know your audience wants to know about and then produce digital content that is valueable and answers the queston in full!

After releasing the content to the channels of your choosing you must evaluate and monitor what is working and what is not working for your audience.

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By doing that consistently you will be able to grow and audience and draw them to your business or personal brand!


What is the meaning of digital content creation? ›

Digital content creation is the process of generating topic ideas that appeal to your audience and then creating written or visual content around those topics. It is about making information and your expertise obvious to anyone consuming your content.

What is an example of digital content creation? ›

Examples of content creation include things like blog posts (like the one you are reading now), newsletters, podcasts, videos, posters, and more. Content creating in marketing often combines brand specific messaging with general industry educational material.

How do you create digital contents? ›

Six steps to create a digital content strategy
  1. Identify and align on high-level goals. ...
  2. Conduct a content audit. ...
  3. Streamline content operations. ...
  4. Match your infrastructure to your priorities. ...
  5. Align team structure and roles with your digital content strategy. ...
  6. Measure results and evolve your strategy.
Jul 26, 2022

What is content creation and how is it important? ›

What is content creation? Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other content formats.

What are the four purposes of digital content? ›

This diagram represents the four main purposes of content, which include to entertain, to inspire, to educate and to convince. Failure to create content that aligns with these criteria could result in missing out on attracting your potential audiences.

What is a digital content creator job description? ›

What is a Digital Content Creator? A digital content creator has responsibilities such as producing marketing copy to advertise a product, blogging about industry-related topics and promoting content on social media.

What are two types of digital content? ›

Types of digital content
  • Video – Types of video content include home videos, music videos, TV shows, and movies. ...
  • Audio – Music is the most common form of audio. ...
  • Images – Photo and image sharing is another example of digital content.

What skills should a content creator have? ›

They include:
  • Content creation. Becoming a content creator means creating content for people to consume via any medium. ...
  • Research. ...
  • SEO (Search Engine Optimization) ...
  • Social media management/ content promotion. ...
  • Technical Skills. ...
  • Content Strategy Skills. ...
  • Ability to self-teach and learn fast. ...
  • Networking.

Why is digital content creation important? ›

Why Is Digital Content Creation Important? Creating quality content should be a key part of your digital marketing strategy because it helps you build trust, authority, and overall visibility. And when you consistently create helpful content, your audience will likely begin to trust you as an authority in your niche.

What is the easiest way to create content? ›

Here are a few practical steps to go through to get started making content for your brand:
  1. Define Your Brand. ...
  2. Figure Out Your Audience. ...
  3. Create a Strategy. ...
  4. Brainstorm Ideas. ...
  5. Start Creating! ...
  6. Be Authentic. ...
  7. Tell a Story. ...
  8. Keep Your Audience in Mind.
Dec 10, 2021

What is the most important part of content creation? ›

1. Relevant: The most crucial aspect of any content is whether it's relevant to your target audience and aligned with your business goals. These are some parameters that guarantee your content stays relevant. Content is geared toward the specific needs of your audience.

What is content creation in your own words? ›

Content creation is the process of identifying a new topic you want to write about, deciding which form you want the content to take, formalizing your strategy (keyword or otherwise), and then actually producing it.

What are the four guidelines for creating content? ›

These four rules of content creation are real, relatable, recognizable, and relevant. Let's take a closer look at each one of them and what they mean.

What is good digital content? ›

Great digital content should be informative and relevant to your business. Your content should educate about what your business is, explain why the product or service is right for your customer, add credibility and build a loyal community.

What are 3 things that can be considered digital media? ›

Digital media might come in the form of videos, articles, advertisements, music, podcasts, audiobooks, virtual reality, or digital art.

What is the example of content? ›

Some examples of content include blogs, emailers, newsletters, social media posts, case studies, and more.

What does a content creator do daily? ›

A content creator may write the copy or words in a piece of media, generate the images used for digital or print marketing or create videos for a company. A content creator can work as part of a team or on their own to produce work in one or more of these formats.

What is an example of a content creator work? ›

Content Creator responsibilities include producing marketing copy to advertise our products, writing blog posts about industry-related topics and promoting our content on social media. To be successful in this role, you should have experience with digital publishing and generating traffic and leads for new business.

What is digital content strategy? ›

A digital content marketing strategy is a plan that helps a business create and distribute digital content to reach new audiences, build greater credibility, generate more leads and achieve its overall strategic marketing objectives.

What falls under digital content? ›

Typically, digital content refers to information available for download or distribution on electronic media such as an ebook or iTunes song, but many in the content industry argue that digital content is anything that can be published.

What are the three main types of content? ›

Developing a Content Approach

The best way to look at the kind of content you're using across your digital landscape, including social media and email marketing, as well as social media and your blog, is to divide it into three types. They are: Creation, Curation, and Creative Curation.

How do I become a content creator with no experience? ›

​Essential Steps to Becoming a Successful Content Creator
  1. Identify your audience. ...
  2. Choose a platform. ...
  3. Design the content plan. ...
  4. Establish the business/brand voice. ...
  5. Invest in third-party tools. ...
  6. Make a portfolio. ...
  7. Grow a following on social networks.
Mar 6, 2023

How do I learn content creation skills? ›

Here are some steps to follow to understand how you can become a content creator:
  1. Establish an interest. ...
  2. Develop skills. ...
  3. Consider education. ...
  4. Establish a brand. ...
  5. Develop a network. ...
  6. Gain experience. ...
  7. Research. ...
  8. Content creation.
Nov 9, 2022

How do I train to be a content creator? ›

5 Steps to Becoming a Content Creator
  1. Step 1: Understand the Target Audience. ...
  2. Step 2: Find Your Voice and Style. ...
  3. Step 3: Be Social and Show Up. ...
  4. Step 4: Learn From the Pros. ...
  5. Step 5: Practice Every Day.
Feb 16, 2021

What are the 4 C's of digital? ›

The 4Cs are Customers, Cost, Convenience, and Communication. Digital marketers argue that these 4Cs are much more valuable than the 4Ps.

What are the main 5 components of digital system? ›

There are five basic components which include:
  • Input Unit.
  • Output Unit.
  • Memory Unit.
  • Control Unit.
  • Arithmetical and Logical Unit.

What are the five digital? ›

FiveS Digital - Customer Experience (CX), Data Annotation, RPA, Chatbot, BPO, Contact Center Services & Solutions.

What are the 3 rules for creating a content? ›

There are guidelines your content should follow, certain aspects that make it appealing to a reader. From this realization came my three rules of content: Informative, Interesting and Relevant.

How do I create content daily? ›

Instead of spending hours trying to think of a new topic, try one of these 7 ideas to meet your content marketing goals:
  1. Try live streaming. ...
  2. Repurpose blog posts. ...
  3. Share customer reviews and testimonials. ...
  4. Interact with your audience. ...
  5. Recycle older content. ...
  6. Summarize recent industry news. ...
  7. Outsource content production.

How do content creators get paid? ›

Partnering with brands for sponsored content is the most widespread way for creators to make money. Depending on the size and engagement of an influencer's following, they can get paid hundreds of thousands of dollars (or even millions) to advertise products or services.

What are the stages of content creation? ›

4 Key phases of the content creation process:
  • Identify audience.
  • Align strategy.
  • Create concepts.
  • Obtain concept approvals.

How do you make money from content? ›

  1. #1: Grow Your Social Media Following Across Multiple Channels. ...
  2. #2: Collaborate With Other Influencers and Creators. ...
  3. #5: Cultivate Brand Sponsorships. ...
  4. #6: Sign Up for Platform Creator Funds. ...
  5. #7: Consider Affiliate Marketing. ...
  6. #9: Teach a Course on Skillshare or Another Learning Platform.
Feb 15, 2023

What's essential to do first before starting to create content? ›

  • Define Your Content Marketing Goal. ...
  • Research and Understand Your Audience. ...
  • Set Up Your Blog (If You Don't Have One Already) ...
  • Update Your Current Content (If You've Already Been Publishing) ...
  • Start Building an Email List and Know How You're Going to Use It. ...
  • Brainstorm Ideas and Do Keyword Research.
Jan 10, 2018

What are the elements of content creation? ›

Content Strategy 5 Key Elements
  • Target Audience: It is important to know your audience and define the type of user you wish to get to. ...
  • Goals: ...
  • Brand voice: ...
  • Distribution Channels: ...
  • Tactics:
May 26, 2016

What are the 5 C's of content? ›

SELWAB is a mnemonic device to remind marketers what's most important to the prospect. It stands for "start every letter with a benefit." Yet another writing formula I use — one I invented — is the "Five C's." It says that every good piece of content is clear, concise, compelling and credible, and has a call to action.

What are the 5 C's of content writing? ›

To introduce you to this world of academic writing, in this chapter I suggest that you should focus on five hierarchical characteristics of good writing, or the “5 Cs” of good academic writing, which include Clarity, Cogency, Conventionality, Completeness, and Concision.

What are the 5 steps for the content creation framework? ›

In this article, I'm going to walk you through five steps to creating an effective content strategy:
  • Conceptualize content.
  • Plan a timeline.
  • Create a workflow.
  • Review and edit content.
  • Organize and store content.
Nov 7, 2019

What are 3 examples of digital systems? ›

Digital systems are all around us in the form of computers, smartphones, scanners, cash registers and digital ticket readers.

What are 3 examples of digital technology? ›

Digital technologies are electronic tools, systems, devices and resources that generate, store or process data. Well known examples include social media, online games, multimedia and mobile phones.

What are the 5 digital marketing includes? ›

Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing .

What are examples of content? ›

Some examples of content include blogs, emailers, newsletters, social media posts, case studies, and more.

What are the four keys to content marketing? ›

The four stages of the content marketing funnel are awareness, evaluation, purchase, and delight. Each stage serves a specific purpose in the customer's journey, as should the content presented to the customer in those stages.

What are five examples of digital media? ›

Examples. Examples of digital media include software, digital images, digital video, video games, web pages and websites, social media, digital data and databases, digital audio such as MP3, electronic documents and electronic books.

What is the best known example of a digital system? ›

The digital computer, more commonly called the computer, is an example of a typical digital system. A computer manipulates information in digital, or more precisely, binary form.

What is digital and its example? ›

Digital is a term for computers based on the binary symbols 0 and 1. Digital computing is by far the dominant form of computer with non-digital computers being an somewhat obscure area of research. As such, digital is often used as a synonym of computing, information technology or technology.

What are 2 commonly used digital technologies? ›

Examples include digital cameras, personal computers, and all devices that utilize increasingly fast data transmission speeds and that store or process data using digital signals.

What makes something digital? ›

Digital describes electronic technology that generates, stores, and processes data in terms of two states: positive and non-positive. Positive is expressed or represented by the number 1 and non-positive by the number 0. Thus, data transmitted or stored with digital technology is expressed as a string of 0's and 1's.

What are the three main forms of digital communication today? ›

Of all the various different forms of digital communication, the three that are most popular are generally considered to be, in no particular order: texts, social media, and video chat.


1. 9 Habits Of Highly Effective Content Creators - Content Creation Tips for 2020
(Kim & Co. by Kimberly Ann Jimenez)
2. My Favorite Content Creation Tools I Use Inside My 7 Figure Brand
(Global Freedom Community)
3. Content Marketing For Beginners: Complete Guide
4. Digital Marketing In 5 Minutes | What Is Digital Marketing? | Learn Digital Marketing | Simplilearn
5. Master the Art of Content Creation: Insider Tips from Abby, a TikTok Pro with 40k+ Followers
6. YouTube Monetization Explained: Highest Paying Niches, CPM vs. RPM, and Insider Tips #208
(Think Media Podcast)


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